Identity is what creates sustainable change.

The other day, I read something that perfectly captured what I've been doing for years: 'If you want change, you can focus on outcomes, focus on process, or focus on identity.'

I learned this from my own journey.

I've been mentoring people my whole life - it was present in my work, then a side-activity when I became a freelancer. The results were always there. People transformed. Found clarity. Moved forward.

But I couldn't say 'I am a mentor.'

I didn't want to claim something I hadn't earned. I needed to develop my own methodology first, know exactly what I was doing and why. I wasn't going to pretend.

So, I did the work quietly. Building my approach, testing what actually created change. Watching people's lives shift.

Something was building inside me. My intuition kept saying, 'It's time.' But it took courage to listen finally.

One day, I claimed it. Not because I suddenly became different, but because I had become someone who could say it truthfully: I am a mentor.

That's when everything aligned. The satisfaction, the purpose, the confidence to step forward fully.

You can do something for years. But until you claim the identity, you're keeping part of yourself aside.

Identity is what creates sustainable change.